Artist Pedro Reyes has won international attention for large-scale projects that address current social and political issues. Through a varied practice utilizing sculpture, performance, video, and activism, Reyes explores the power of individual and collective organization to incite change through communication, creativity, happiness, and humour.
From 2010–2017, we had the pleasure of designing Reyes’s monograph, Ad Usum: To Be Used, published in 2018 by Harvard University Press. The collaborative experience, at time trying but always playful, resulted in a beautiful book that was awarded an honor in the AIGA’s 50 Books | 50 Covers competition.
This full-color illustrated survey of Reyes’s projects also includes critical essays and conversations with seminal thinkers such as Hans Ulrich Obrist, Lauren Berlant, Alejandro Jodorowsky, and Antanas Mockus. Rather than merely illustrate his work, this collection is intended as an apparatus for multiplying the possibilities when art becomes a resource for the common good.